Writing Better Prompts

The quality of your AI output depends heavily on how you ask. This guide covers practical techniques for getting more useful, on-brand results from the AI Assistant.

The Formula: Task + Context + Constraints

A strong prompt has three parts:

1. Task — What do you want? (write, brainstorm, rewrite, summarize)
2. Context — For whom, about what, where will it appear?
3. Constraints — Tone, length, format, things to include or avoid

Weak Prompt

"Write a caption"

Strong Prompt

"Write an Instagram caption for a bakery announcing a new sourdough bread. Keep it under 150 characters, use a warm and inviting tone, and end with a call to action to visit the shop."

Tips by Use Case

Captions

• Specify the platform (Instagram, Facebook, LinkedIn) — each has a different style
• Mention your brand personality (playful, professional, bold)
• Request hashtags, emojis, or call-to-actions explicitly

Ad Copy

• State the offer clearly (discount, free trial, limited time)
• Define the target audience (age, interest, pain point)
• Ask for multiple variations so you can A/B test

Blog Posts

• Ask for an outline first, then expand sections one at a time
• Specify word count and reading level
• Include SEO keywords you want to target

Strategy Brainstorming

• Describe your current situation (what is working, what is not)
• Set boundaries (budget, timeline, platforms)
• Ask for pros and cons of each suggestion

Refining Results

If the first response is not quite right, continue the conversation:

• "Make it shorter"
• "Use a more professional tone"
• "Add a statistic to support the second point"
• "Rewrite this for a LinkedIn audience instead"

The AI remembers the full conversation, so you can iterate without repeating context.

Common Mistakes

Next Steps

• AI Assistant Overview
• Creating Posts