Managing 4 Dealership Pages for Iconic Dealership Inc. - Case Studies | MarketDragon
Automotive Dealership

Managing 4 Dealership Pages for Iconic Dealership Inc.

Iconic Dealership Inc.

4
Pages Managed
3x
Engagement Growth
80%
Workload Reduced

The Challenge

Iconic Dealership Inc., a multi-brand dealership group under AC Motors (an Ayala Company), needed to manage social media across multiple Kia dealership locations — BYD Greenfields, Kia Bacoor, Kia BGC, and Kia Alabang.

Each location had its own Facebook page but inconsistent branding, irregular posting schedules, and no unified content strategy. Managing 4 pages with different inventories, promos, and local events was overwhelming for their small marketing team.

Our Solution

MarketDragon deployed our Enterprise multi-page solution. Each dealership page received:
- 8 AI-generated image posts per month featuring current inventory and promos
- 2 AI videos per page showcasing new models and dealership walkthroughs
- Unified brand guidelines across all 4 pages while allowing location-specific content
- Weekly performance reports with competitor audit

Our dedicated SMM coordinated content calendars across all locations, ensuring consistent messaging during brand-wide campaigns while tailoring local promos for each branch.

The Results

Across all 4 dealership pages:
- Unified brand presence across BYD Greenfields, Kia Bacoor, Kia BGC, and Kia Alabang
- 200+ posts created across all pages in the first quarter
- 3x increase in combined page engagement
- Consistent weekly posting schedule maintained across all locations
- Reduced their marketing team's content workload by 80%
- Monthly reports gave management clear visibility into each location's performance

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