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Posts & Scheduling Beginner 7 min read

Creating Social Media Posts

Learn how to create, design, and craft engaging social media content

Creating Social Media Posts

Creating engaging social media posts is key to growing your audience. Learn how to craft content that resonates with your followers.

Starting a New Post

Access Post Creator

  1. Go to Social Pages
  2. Select a page
  3. Click Create Post

Or use the quick action from Dashboard.

Post Types

Choose your content format:

  • Image Post - Single image with caption
  • Video Post - Video content
  • Link Post - Share a URL
  • Text Post - Text-only update

Writing Your Caption

Craft Engaging Copy

Tips for great captions:

  • Start with a hook
  • Keep it concise
  • Include a call-to-action
  • Use emojis strategically

AI Caption Generation

  1. Click Generate Caption
  2. Describe your post topic
  3. Select tone (professional, casual, etc.)
  4. Review and edit suggestions

Caption Length

Platform recommendations:

  • Facebook - 40-80 characters optimal
  • Instagram - Up to 2,200 characters
  • Keep most important info first

Adding Images

Upload Images

  1. Click Add Image
  2. Select from computer
  3. Or drag and drop files

Use Canvas Editor

  1. Click Create in Canvas
  2. Design your image
  3. Save directly to post

Image Best Practices

  • Use high-quality images
  • Match platform dimensions
  • Include text overlay if needed
  • Keep branding consistent

Scheduling Posts

Choose Date/Time

  1. Click Schedule
  2. Select date
  3. Select time
  4. Click Schedule Post

Best Times to Post

MarketDragon suggests optimal times based on:

  • Your audience's activity
  • Historical engagement
  • Industry benchmarks

Post Queue

View all scheduled posts in:

  • Social Calendar - Calendar view
  • Post List - List format

Hashtag Strategy

Adding Hashtags

  • Include relevant hashtags
  • Mix popular and niche tags
  • Don't overuse (5-10 max)
  • Put at end of caption

Hashtag Research

Research hashtags by:

  • Checking competitor posts
  • Searching platform trends
  • Using hashtag tools

Post Preview

Preview Before Publishing

  1. Click Preview
  2. See how post looks on platform
  3. Check image cropping
  4. Verify text display

Publishing Options

Publish Now

Click Publish to post immediately to selected pages.

Save as Draft

Click Save Draft to:

  • Continue editing later
  • Get team approval
  • Perfect your content

Schedule Multiple Pages

  1. Select multiple pages
  2. Customize per page if needed
  3. Schedule all at once

Post Analytics

After publishing, track:

  • Reach and impressions
  • Engagement metrics
  • Click-through rates
  • Comment sentiment