CAC Calculator
Customer Acquisition Cost
How the CAC Calculator works
Enter your costs
Input all marketing and sales costs: ad spend, content, tools, salaries, and any other expenses.
Add customer data
Enter how many new customers you acquired, their average value, and how long they stay.
Understand the ratio
A healthy LTV:CAC ratio is 3:1 or higher. Below 1:1 means you lose money on each customer.
Get actionable tips
Receive specific recommendations based on your ratio to improve profitability.
CAC
Lifetime Value
LTV:CAC Ratio
Payback Period
Profit / Customer
LTV:CAC Health Gauge
Losing money
Break even
Good
Excellent
0x
1x
3x
5x+
Industry Preset
Marketing Costs
Customer Data
Month 0
You spend
to acquire a customer
Month
You break even
Revenue covers CAC
Month
Earned
profit
Cost per Customer
Total Spend
New Customers
Payback Period
Healthy
LTV per Customer
Monthly Value
Avg. Lifetime
LTV:CAC Ratio
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