CAC Calculator

Customer Acquisition Cost

How the CAC Calculator works
Enter your costs
Input all marketing and sales costs: ad spend, content, tools, salaries, and any other expenses.
Add customer data
Enter how many new customers you acquired, their average value, and how long they stay.
Understand the ratio
A healthy LTV:CAC ratio is 3:1 or higher. Below 1:1 means you lose money on each customer.
Get actionable tips
Receive specific recommendations based on your ratio to improve profitability.
All Tools View Plans
CAC
Lifetime Value
LTV:CAC Ratio
Payback Period
Marketing Costs
Customer Data
Cost Breakdown
Acquisition Cost
Cost per Customer
Total Spend
New Customers
Payback Period
Healthy
Lifetime Value
LTV per Customer
Monthly Value
Avg. Lifetime
LTV:CAC Ratio
Recommendations
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