Understanding Page Insights
Analyze your Facebook page performance with detailed metrics
Understanding Page Insights
Page Insights help you understand how your content performs and how your audience engages. Learn to read and act on your analytics.
Accessing Insights
- Go to Social Pages
- Click on your connected page
- Select Insights tab
Key Metrics
Reach
How many people saw your content:
- Post Reach - Views per post
- Page Reach - Total page views
- Organic vs Paid - Free vs promoted reach
Engagement
How people interact with your content:
- Reactions - Likes, loves, etc.
- Comments - Responses to posts
- Shares - Content shared by users
- Engagement Rate - Interactions รท Reach
Followers
Track your audience growth:
- New Followers - Gained this period
- Unfollows - Lost followers
- Net Growth - Total change
Understanding Charts
Time Period
Select your view:
- Last 7 days
- Last 28 days
- Last 90 days
- Custom range
Comparing Periods
Toggle Compare to see:
- Current vs previous period
- Percentage change
- Trend direction
Post Performance
Top Performing Posts
See which content resonates:
- Sorted by engagement
- View reach and interactions
- Identify content patterns
Post Type Analysis
Compare performance by format:
- Photos
- Videos
- Links
- Text posts
Audience Insights
Demographics
Understand your followers:
- Age & Gender - Audience breakdown
- Location - Where followers are
- Language - Primary languages
Active Times
When your audience is online:
- Best days to post
- Best hours to post
- Activity patterns
Exporting Reports
PDF Export
- Click Export button
- Select PDF Report
- Choose date range
- Download comprehensive report
Data Export
- Click Export
- Select CSV Data
- Use in spreadsheets for analysis
Acting on Insights
Improve Reach
- Post during peak hours
- Use engaging visuals
- Ask questions in posts
- Respond to comments quickly
Boost Engagement
- Create shareable content
- Use calls to action
- Run contests/giveaways
- Post consistently
Grow Followers
- Cross-promote pages
- Collaborate with others
- Use hashtags strategically
- Share valuable content
Syncing Insights
Manual Sync
- Click Sync Insights
- Wait for data refresh
- View updated metrics
Auto Sync
Insights sync automatically every:
- 6 hours for recent data
- Daily for historical data