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Pages & Connections Intermediate 8 min read

Running Competitor Audits

Analyze competitor pages to improve your social strategy

Running Competitor Audits

Competitor audits help you understand how others in your industry perform on social media. Use these insights to improve your own strategy.

Setting Up Audits

Add Competitors

  1. Go to Social Pages > Competitors
  2. Click Add Competitor
  3. Enter competitor's Facebook page URL
  4. Click Add

Competitor Limit

Depending on your plan:

  • Starter: 3 competitors
  • Professional: 10 competitors
  • Enterprise: Unlimited

Running an Audit

Start Audit

  1. Select a competitor page
  2. Click Run Audit
  3. Choose audit type:
    • Quick Audit (basic metrics)
    • Full Audit (comprehensive analysis)

Audit Process

The audit analyzes:

  1. Page information and setup
  2. Posting frequency and timing
  3. Content types and engagement
  4. Audience growth trends
  5. Top performing content

Understanding Audit Results

Page Overview

Basic competitor info:

  • Page name and category
  • Follower count
  • Page creation date
  • Response rate

Posting Analysis

Content strategy insights:

  • Post Frequency - How often they post
  • Best Times - When they get engagement
  • Content Mix - Photo vs video vs links
  • Average Length - Caption length patterns

Engagement Metrics

How their audience responds:

  • Average likes per post
  • Average comments per post
  • Average shares per post
  • Engagement rate comparison

Top Content

Their best performing posts:

  • Highest engagement posts
  • Most shared content
  • Content themes that work

Comparing Pages

Side-by-Side Comparison

  1. Go to Comparisons
  2. Select your page
  3. Add competitors to compare
  4. View comparison dashboard

Comparison Metrics

Metric Your Page Competitor
Followers X Y
Engagement Rate X% Y%
Post Frequency X/week Y/week
Avg. Reactions X Y

Exporting Audit Reports

PDF Report

  1. Click Export Audit
  2. Select PDF
  3. Includes all analysis and charts
  4. Great for presentations

Share with Team

  1. Click Share Report
  2. Enter email addresses
  3. Team receives report link

Acting on Audit Insights

Learn from Competitors

  • Content that works - Replicate successful themes
  • Posting times - Match their peak hours
  • Engagement tactics - Adopt what drives interaction

Differentiate Yourself

  • Find content gaps they miss
  • Respond faster than competitors
  • Offer unique value
  • Build stronger community

Best Practices

  1. Audit regularly - Monthly or quarterly
  2. Track changes - Monitor competitor growth
  3. Don't copy - Inspire, don't duplicate
  4. Focus on your audience - Competitors inform, not dictate