Creating Your First Campaign

Campaigns help you organize and execute your marketing efforts across multiple channels. This guide will show you how to create your first campaign.

What is a Campaign?

A campaign in MarketDragon is a collection of:

• Social posts scheduled across your connected pages
• Creative assets designed for the campaign
• AI-generated content tailored to your goals
• Performance metrics to track success

Creating a New Campaign

Step 1: Navigate to Campaigns

1. Click Campaigns in the sidebar
2. Click the Create Campaign button

Step 2: Set Campaign Details

Fill in the basic information:

• Campaign Name - A descriptive title
• Objective - What you want to achieve
• Start Date - When the campaign begins
• End Date - When the campaign ends

Step 3: Choose Your Target Audience

Define who you want to reach:

• Select demographic filters
• Choose interest categories
• Set geographic targeting

Step 4: Select Connected Pages

Choose which social media pages to include:

1. Check the boxes next to your pages
2. Customize posting frequency per page
3. Set preferred posting times

Using the AI Campaign Generator

Let AI help you create campaign content:

1. Click Generate with AI
2. Describe your campaign goals
3. Review AI suggestions
4. Select and customize content

Campaign Settings

Caption Settings

Configure how captions are generated:

• Tone - Professional, casual, or playful
• Length - Short, medium, or long
• Hashtags - Include relevant hashtags
• Emojis - Add visual appeal

Scheduling Options

• Auto-schedule - Let AI pick optimal times
• Manual schedule - Choose specific dates/times
• Recurring - Set up repeating posts

Launching Your Campaign

Once configured:

1. Review all campaign settings
2. Preview scheduled posts
3. Click Launch Campaign
4. Monitor performance in the dashboard

Best Practices

1. Plan ahead - Create campaigns at least a week in advance
2. Test content - Use A/B testing for better results
3. Monitor metrics - Check performance daily
4. Iterate - Adjust based on what works

Next Steps

• Explore AI Campaign Generator
• Learn about Campaign Analytics
• Set up Campaign Templates