Tracking Performance

Understanding your social media performance helps you make data-driven decisions. Learn to track, analyze, and improve your results.

Key Performance Indicators

Reach Metrics

• Impressions - Total times content displayed
• Reach - Unique people who saw content
• Viral Reach - Reach from shares

Engagement Metrics

• Engagement Rate - Interactions ÷ Reach
• Reactions - Likes, loves, etc.
• Comments - Responses to content
• Shares - Content shared by users

Growth Metrics

• Follower Growth - New followers gained
• Page Likes - Total page followers
• Unfollows - Lost followers

Viewing Analytics

Page Analytics

1. Go to Social Pages
2. Select your page
3. Click Insights tab

Post Analytics

1. Find a published post
2. Click on the post
3. View individual metrics

Time Periods

Select Range

Choose your analysis period:

• Today
• Last 7 days
• Last 28 days
• Last 90 days
• Custom range

Compare Periods

1. Enable comparison mode
2. See current vs previous
3. Identify trends

Understanding Charts

Trend Lines

Read the graphs:

• Upward trend - Improvement
• Downward trend - Decline
• Flat line - Stable/no change

Data Points

Hover over chart points to see:

• Exact values
• Date/time
• Context information

Performance Reports

Automated Reports

Set up regular reports:

1. Go to Settings > Reports
2. Choose frequency (weekly/monthly)
3. Select metrics to include
4. Add email recipients

Export Data

Download your data:

• PDF - Formatted report
• CSV - Raw data for analysis
• Excel - Spreadsheet format

Benchmarking

Industry Benchmarks

Compare your performance to:

• Industry averages
• Similar page sizes
• Regional comparisons

Historical Comparison

Track your progress:

• Month over month
• Quarter over quarter
• Year over year

Acting on Data

Identify Winners

Find what works:

• Top performing posts
• Best posting times
• Engaging content types

Address Problems

Fix what doesn't work:

• Low engagement posts
• Declining reach
• Audience drop-off

Optimize Strategy

Use insights to:

• Adjust posting schedule
• Refine content types
• Improve targeting

Setting Goals

SMART Goals

Set measurable targets:

• Specific - Clear metric
• Measurable - Trackable number
• Achievable - Realistic target
• Relevant - Aligned with objectives
• Time-bound - Deadline set

Track Progress

Monitor goal completion:

• Weekly check-ins
• Monthly reviews
• Quarterly assessments