Successfully Created a One-of-a-Kind Craft Beer and Beach Volleyball Experience at Pearl Beach Brew Pub

Project Overview

Pearl Beach Brew Pub is a locally owned brewery that combines craft beer offerings with beach volleyball facilities, creating a unique recreational environment. Established in April 2019, the original location is situated in Tulsa's Pearl District, with a subsequent venue opened in Oklahoma City. The brewpub features a retro beach theme and offers a variety of crowd-favorite beers and seltzers, including:

• "Lily, Don't Be Coy": A top-selling passionfruit and lime seltzer.
• "Cerveza Por Favor": A house-made cerveza.
• "Mad Dog Stout": A coffee stout.

In addition to beverages, Pearl Beach partnered with "Mr. Nice Guys," a Tulsa-based food duo known for their Costa Rican-inspired cuisine, to provide a diverse food menu complementing the brewpub's offerings. citeturn0search4

Challenges

• Creating a Unique Concept: Combining craft beer with beach volleyball to stand out in the competitive brewery market.
• Consistent Brand Experience: Maintaining the retro beach theme across multiple locations.
• Culinary Partnership: Integrating a food service that aligns with the brewpub's ambiance and appeals to patrons.

Solution

• Innovative Venue Design: Developed facilities that merge craft beer experiences with beach volleyball courts, offering patrons both leisure and recreational activities.
• Thematic Consistency: Ensured that both Tulsa and Oklahoma City locations embody the retro beach aesthetic, providing a cohesive brand experience.
• Strategic Culinary Collaboration: Partnered with "Mr. Nice Guys" to offer Costa Rican-inspired dishes, enhancing the overall customer experience with unique food options.