Successfully Built a Digital Platform for Kerby LPG Center

Project Overview

Kerby LPG Center is a licensed liquefied petroleum gas (LPG) dealer located at #78 Veloso St., Bo. Obrero, Brgy. 20-B, Davao City, Philippines. The establishment holds a valid License to Operate (LTO) issued by the Department of Energy (DOE), effective from July 25, 2023, to July 25, 2028.

Specializing in the retail distribution of LPG products, Kerby LPG Center caters to both household and commercial clients within Davao City and its surrounding areas. The center aims to provide reliable and timely LPG delivery services, ensuring customer safety and satisfaction.

Challenges

• Highly Competitive Market
  The LPG retail industry in Davao City is saturated with numerous dealers and retailers, making it challenging for any single entity to stand out. Competitors such as LPG Center Ni Seaman and other local dealers offer similar services, intensifying the competition.
• Safety and Compliance
  Handling and distributing LPG requires strict adherence to safety protocols and regulatory standards. Ensuring compliance with DOE regulations and maintaining safety measures is a continuous challenge that directly impacts the company's reputation and operational viability.
• Digital Presence and Customer Engagement
  In the modern business landscape, having a robust digital presence is crucial for customer engagement and service accessibility. Kerby LPG Center's current online footprint is limited, primarily confined to its Facebook page, which may not be sufficient to reach a broader audience or facilitate online transactions effectively.

Solution

Enhance Digital Presence

• Optimized Facebook Page: Creating engaging content, responding promptly to inquiries, and utilizing Facebook ads to reach a wider audience.
• Expanded Social Media Engagement: Engaging with customers through additional platforms like Instagram and Twitter to broaden reach and foster community interaction.

Implement Online Ordering

• Facebook Shop Integration: Utilizing Facebook’s e-commerce features to allow customers to place orders directly through the page.
• Messenger Ordering System: Streamlining order processing and communication via Facebook Messenger for a seamless customer experience.

Strengthen Safety and Compliance Measures

• Regular Training Programs: Conducting ongoing training for staff on safety protocols and customer service to ensure compliance with regulations and enhance service quality.
• Customer Education: Sharing educational content on safe LPG usage through Facebook posts, live Q&A sessions, and instructional videos to position Kerby LPG Center as a trusted authority in the industry.

Community Engagement and Partnerships

• Local Collaborations: Partnering with local businesses and community organizations to foster goodwill and open new market opportunities.
• Promotional Events: Hosting or participating in community events to increase brand visibility and demonstrate commitment to local development.